Product Designer · New York
I sit at the intersection of user needs and business outcomes — using research, systems thinking, and interaction craft to build products that actually work.
P2P payments shouldn't feel like peer-to-peer pressure. I redesigned the flow to cut friction, boost confidence, and make sending money feel effortless.
Read case study →Scattered sticker sheets and duplicate code became a unified design system — one that unlocked Sony, H.E.B., and Brinks partnerships.
Read case study →From discovery to launch — shaping a mobile-only banking app for millennials through deep user research, persona work, and visual design leadership.
Read case study →Interaction and motion design grounded in UX principles — using deliberate animation to guide attention, communicate state, and earn engagement.
Read case study →I'm a UX creative who finds the best way to bring concepts to life — using empathy, design thinking, and interaction craft to meet people where they are.
My work spans fintech, financial services, brand identity, and motion design. I ask the same two questions at the end of every project: what did I learn about our users — and what did I learn about myself?
Currently leading design systems at Ouro / Netspend, and running Flylife Studio for small business brand partnerships.
"If at first you don't succeed, dust yourself off and try again."
— Aaliyah